Following on from my post on Land Rover’s TV commercial on-set video, here’s a great behind the scenes short showing how creatives The Splice Boys shot a great 360 degree multi camera array of the new Land Rover Discovery.The requirement from the breif by Black and Cameron was for a 360 degree movie. In order to keep the camera rig out of shot, the Splice Boys crew came up with the idea of dividing the 360 degrees into segments, with a different location for each shot.
This must have been logistically very hard to pull off, with the location being China and a whole series of far flung locations to shoot the Discovery in. They comment, “We took the rig around China, shooting everything from stills, film, time lapse and lenticular 3D photography. we shot in many locations, including Tibet, Beijing, Shangrila in Yunnan Province and Dunhuang on the edge of the Gobi Desert. We set it up at 5000 metres in blizzards, got borderline hypothermia working though the night at -23 degrees Celsius, [shot in] freezing rain in lakes and rivers, covered the rig with mud and burnt ourselves to a crisp in the desert. The equipment is all packed in custom boxing and transported either in a van or on our backs. One of the biggest difficulties is just in the sheer size of the rig, and all the interconnected and delicate parts that make it work. In a studio, this is relatively easy; in the rain or at altitude, not so much.”
The result is superb and has been well received globally. Great work.