I am, as ever, a sucker for Behind The Scenes videos. I enjoy watching well produced car commercials and in recent years, standards have been reaching higher and higher. This BTS video showcases the creative team behind Land Rover’s new 2013 Range Rover commercial.
Shot on location in Italy and France using the Arri Alexa, it pays homage to some of the iconic movies that have been shot in that part of the world over the years. Your average TV viewer will watch the commercial, hopefully it will make an impact, then they’ll move on with their lives.
Geeks like me try and figure out the shots and the camera positions and I take far more pleasure in the BTS reel. It seems that car manufacturers have realised the appeal of revealing the magic and Land Rover have released this great BTS showing how the commercial was done, the thinking behind the creative team and the technologies deployed. As you can see, it wasn’t cheap.