Here’s a gratuitous behind the scenes video showing the making of the launch video for the 2013 Jaguar XF. Lots of really cool camera geekery here including RED, a gyro stabilised mount on the front of a helicopter and a cool location. The car was unveiled at the Paris Motor Showe and looks like one of the best cars the Jaguar have created in quite a few years.
The ad is the first created by Jaguar’s new in-house agency, Spark 44, is part owned by them and based in London and headed by former Porsche marketing boss Hans Reidel. We’re looking forward to seeing more of their work in future, as morer and more car manufacturers take this type of work in-house.