Marc Bevan over at MI Images has just gone live with a quick interview we did with him at the end of 2012. Marc’s a car photographer, but not the usual type of car shooter. His entire workflow revolves around getting a perfect shot of just one pose – the driver of a supercar looking like a superstar. That Hero Shot is what makes Marc his living as the owner of an event photography business and it’s the shot that sells and sells for him at supercar driving events across the UK.
There’s no time for artistic blur, ultra slow shutter speeds and multiple strobe setups. His team of photographers have to get the image right in-camera, before it is beamed back as a simple Jpeg to the main truck where it is on display within minutes on multiple viewing screens.
His army of Nikon bodies can often shoot more than 7,000 images per day and the WiFi system serves images to more than 600 drivers, plus their friends and family. His secret weapon? Apart from the industrial strength cameras, a polariser cuts through the steely raked screens of the Ferraris and Lamborghinis to reveal the driver inside, looking like a hero behind the wheel as he drives his dream car for a few miles before returning to his family hatchback to drive back home.
You can read the full interview using the link above, but here’s a few of Marc’s comments
Q. Your cameras must get a hard life. What equipment, cameras and lenses do you shoot with and what sort of durability do you need?
As our work is all out doors, the British weather cant take it’s toll on my photographers and the kit they use. Supercar driving events don’t stop because of some rain, so we have to be able to operate whenever our supercar clients are on track. We have a stock of 10 Nikon camera bodies, ranging from older D2 series cameras up to D3 series, all weatherproofed. All of the equipment is owned and maintained by MI Images as we like to keep in touch with the number of shots each camera is up to.
Q. Why Nikon?
No other reason than once you start on a path and build up a stock of lenses, changing brands can become expensive just for the sake of a few months technical advantage, before your chosen brand brings out their latest camera enhancements. We match the gear to the job and we don’t need massive megapixel resolution. Our work requires to shoot jpeg and to print at no larger than 12×8.
As well as the 10 Nikon bodies we use the Nikon WT2 , WT4 WiFi transmitters to allow us to transmit the shots from photographer back to the sales truck. We use several prime telephoto lenses including several Nikkor 300mm 2.8’s. They are expensive, but we need multiple lenses as we are required to cover multiple events at the same time.
All of the photographs are then sent back to a specially constructed HGV truck. Inside this truck are 10 client viewing screens. The truck is fitted with its own print lab and sales station allowing customers to pick images and send them for print, then pay and collect their order just minutes later. Using this system, we have been able to serve over 600 drivers, plus their friends and families over a single day on track.